Art Escapes
The Website
The main purpose of the Art Escapes website is to promote Gary Smith’s workshop classes. Links to the portraiture curriculum are found throughout the website to ensure that no matter what page a person started on, they can easily find that section.
Once in the workshop section, users are able to add the classes they would like to take through the PayPal buttons integrated into the website. With just a click of a button the desired course is added to their shopping cart.
The rest of the website features an about section for more information on the company and Gary Smith, as well as a shop for Gary’s other offers.
The Shop
The secondary purpose for the Art Escapes website is a to sell gift cards, critiques and advanced training with Gary, and art commissions by Gary. The shop is through PayPal and the shopping cart is integrated throughout the website. The “Buy Now” and “Add to Cart” buttons will automatically add your selections to your PayPal shopping cart where you can finish your transactions.
This system allows for users to easily learn about and add the items they would like to purchase. Having this section within the Art Escapes websites ensures that people who may be coming to look at the portraiture lessons may also decide they would like some external critiques on their work or people who are coming to buy a commissioned work may choose to take some lessons as well.
CONCEPT
Art Escapes is a business developed by artist, Gary Smith, to promote his portraiture curriculum, workshops, and his own art and expert knowledge in the field. I wanted the website to have a strong visual appeal. Every page shows examples of Gary’s work and well as student work in the curriculum areas to show people what they could be doing.
OBJECTIVE
Design a website that fits within the existing At Escapes brand colour and identity design
Structure the website to promote the workshops hosted by Gary Smith as well as his shop
Create an online shop within the site for people to purchase gift cards, commissioned art, workshops, and critiques
USER CONSIDERATIONS
The demographic for Art Escapes are career-oriented mid to late aged men and women who are looking to develop in their creative side. Knowing this we:
Broke the workshops into small chunks to allow people to find what will work in their schedules
Made the shop easy for people looking to buy these users gifts find what they are looking for
Ensured there were many examples of what they can expect in these classes